This is analogue. We believe in the value of analogue.
We value analogue’s quality which is composed of a timeless beauty. We respect the culture of analogue as it demands we all work hard at our creations. Analogue is human, limitless, emotional – we become intensely connected. We simply wish to share the experience and our passion of analogue.
As an innovative transducer company celebrating more than 50 years of audio excellence worldwide, Audio-Technica’s role goes beyond simply manufacturing headphones, microphones and other products that capture and reproduce audio. Since its beginnings in 1962 as a small but forward-looking Japanese phono cartridge company, Audio-Technica has been dedicated to enriching people’s lives through sound. Even as the company has grown, becoming a global entity with an expanded line of award-winning products prized by musicians, audio engineers, and music lovers everywhere, Audio-Technica hasn’t lost sight of its original vision nor forgotten the transcendent power of sound. Through sound, Audio-Technica aims to heighten connections to the world so that all may enjoy ever more meaningful and vibrant lives.
Based in New York City, Russell Elevado is just one of a handful of engineer/producers who still prefers tape as his recording medium, and indeed his work is considered by many to have both a vintage and warm analogue sound. He remains faithful to analogue recording techniques which are born out of his love of classic vinyl records and his own significant and ever-expanding collection of vintage analogue recording equipment.The recording and mixing of contemporary R&B artist D’Angelo’s critically acclaimed Voodoo album won Elevado a Grammy award in 2000 and indeed Voodoo is now considered a classic work of the contemporary R&B genre, paving the way for the ‘neo-soul’ movement. Elevado's sonic treatment on Voodoo gave it a sound reminiscent of a classic soul or funk record but with a fresh approach fusing the hip hop textures and psychedelic treatments heard on sixties and seventies rock records. Elevado has consistently worked on Grammy winning/nominated and critically acclaimed albums over the years including a nomination for Best Engineered Album for Al Green's Grammy winning "Lay it Down". Elevado recently won another Grammy for D'Angelo's "Black Messiah" album, the long awaited follow up to Voodoo; and has worked with a diverse variety of producers and artists including Erykah Badu, Jay Z, Alicia Keys, Rick Rubin, Tony Visconti, Questlove/The Roots and Jay Dilla to name just a few. Russell Elevado’s passion for analogue, quest for quality and desire to share his experience have lead him to be a founding member of the Analogue Foundation.
Soundwalk Collective is an international art and genre-bending music group based between New York City and Berlin. Founded by Stephan Crasneanscki, including members Simone Merli, and Kamran Sadeghi, they formed in Manhattan to create concept albums, sound installations and live performances. The Collective combines nature, anthropology, ethnography, non-linear narratives, psychogeography and the exploration of recording and synthesis in their productions. Their source material is directly linked to specific locations, requiring long periods of investigative travel and field work. Their works feature collaborations with Berghain, Nan Goldin, Jean-Luc Godard; and rock icon Patti Smith in their homage to Nico in the album "Killer Road”. Soundwalk Collective’s installations and performances have been shown at Centre Georges Pompidou (Paris), CTM Festival (Berlin), KW Institute of Contemporary Art (Berlin), MUDAM in Luxembourg, MADRe Museum of Contemporary Art (Napoli), Barbican Centre (London). Over the years Soundwalk have collected, distilled and re-interpreted sounds from all over the world, creating immersive experiences which although modern in their conception, are natural and organic, bringing with them a beauty that conveys the voices of the earth to the Analogue Foundation.